KABABJI
Brand Identity & Digital
Bringing the famous Lebanese Restaurant to London
Kababji
Kababji UK
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Brand Identity, Type Design, Interior and Exterior Graphics, Art Direction, Tone of Voice, Marketing, Digital, Website
Kababji first opened in Beirut in 1993. Offering nutritional, ethical, tasty, fast food – they soon became known for their Lebanese sandwiches. With 30 existing restaurants across Lebanon and UAE, we were commissioned to create a new brand identity for Kababji UK, for it’s flagship opening in London. The brand development encompassed every touchpoint; logomark, collateral, exterior and interior signage, photoshoots, website and digital, marketing and all comms.
30 restaurants worldwide
Creating a new brand identity that brings the flavour and passion
of Lebanon, to Europe
Healthy soul food from the heart of Beirut
No Microwaves, no MSG, no hormones, no antibiotics
Ethical cooking
Creating an identity that can expand as new restaurants open across the UK and Europe
