Identity, Website, Signage and Print Collateral

Locale is a chain of boutique restaurants whose offering is location-specific; specialising in different cuisines, drinks and interior styling. We have worked with Locale for several years and have now fully refreshed the branding across all restaurants; signage, menus, promos, seasonal campaigns, special offers and online presence.

The brief was to modernise the brand in order to attract a wider, younger demographic and a more diverse offering, rather than solely Italian cuisine. Focusing on creating a ‘neighbourhood dining’ atmosphere, frequent offer campaigns target regular visitors; thus increasing footfall and brand awareness. localerestaurants.com