Brand Identity & Communications

Institute of Voluntary Action Research (IVAR) approached us to rebrand and visually reposition their visual identity within the charity sector. IVAR is an independent charity supporting organisations striving for social justice.

They felt their previous brand did not represent the variety and richness of their work, and gave no indication to the energy, interest, passion and commitment of their team and research. The objective of rebranding was to better convey their curiosity; hunger for knowledge; focus; dedication to creating positive social change; making lives better, and improving the future for others and to better share their findings.

The brief was to visually convey their breadth and complexity of networks—organisations, individuals, expertise—across the the UK, whilst simultaneously portraying the resultant information in an accessible and attainable manner.

Taking direct inspiration from key brand missions, the identity grew from the idea of IVAR being a catalyst for transition; transforming research into useful practise. The graphic treatment uses negative space found between letters—abstractly reconfigured—to signify the idea of thinking beyond the the obvious; looking one step further. Type is used graphically as image, intentionally appearing ambiguous to portray the sense of shifting, progression and change.

Brand application includes; website, blog, online resources, printed / digital promotional pieces, internal templates (tendors, cover sheets, Word Docs, PowerPoint), printed / digital reports, infographics and data display. Video idents and Brand Guidelines are currently being developed.

Tweet impressions have increased by 1,326.4%, Twitter profile visits by 302.6% within 28 days at time of writing. It is part of our charitable mission to share our learning far and wide. The branding, website and resources have totally energised our team and made our work more memorable. It is early days but we have already seen a massive hike in downloads, likes and shares.

Rosa Powloski
Head of Communications, IVAR